NMIMS Marketing Research Assignment Help 2023eNIGMA
Course: Marketing Research
you will proceed ahead with choosing the areas / localities in Mumbai to conduct your
research along with timelines.
2. You are the Head of a Market Research Organisation. Your client has recently introduced “id Traditional Filter Coffee Decoction”. Your client wants to understand how customers
are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by
3. You have been recently appointed as a “New Product Development” Head for Kellogg’s
Corn Flakes which operates across pan India. You have been asked to develop 2 new innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products
b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If
Yes or No, please state your reasons to support your answer.