30Jul
NMIMS Customer relationship management assignment solutions 2024
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Customer Relationship Management
Assignment Marks: 30
Instructions:
- All Questions carry equal
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as
- All answers to be written individually. Discussion and group work is not
- Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of
- Students should write the assignment in their own words. Copying of assignments from other students is not allowed
- Students should follow the following parameter for answering the assignment
1. Formulate a mission statement for your organization using the Ashridge model.
(10 Marks)
2. How does the segmentation criteria and technique proposed by Kotler in 2003 facilitate relationship based marketing? (10 Marks)
- You are a subject matter expert in CRM and you have to give the key note address on a webinar during COVID pandemic to your customers and competitors on ‘The Future of CRM’.
- What aspects will you include in your keynote address that will impact the future of CRM? (5 Marks)
- If an audience members asks you how do you foresee the continuation of the journey, how would you respond? (5 Marks)
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