NMIMS Customer relationship management assignment solutions 2024

NMIMS Customer relationship management assignment solutions 2024

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Customer Relationship Management

Assignment Marks: 30



  • All Questions carry equal
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as
  • All answers to be written individually. Discussion and group work is not
  • Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of


  • Students should write the assignment in their own words. Copying of assignments from other students is not allowed
  • Students should follow the following parameter for answering the assignment


1.           Formulate a mission statement for your organization using the Ashridge model.

(10 Marks)

  2.           How does the segmentation criteria and technique proposed by Kotler in 2003 facilitate relationship based marketing?                                                                                                           (10 Marks)


  1. You are a subject matter expert in CRM and you have to give the key note address on a webinar during COVID pandemic to your customers and competitors on ‘The Future of CRM’.


  1. What aspects will you include in your keynote address that will impact the future of CRM? (5 Marks)


  1. If an audience members asks you how do you foresee the continuation of the journey, how would you respond? (5 Marks)

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