NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Strategic Management

Internal Assignment Applicable for September 2020 Examination

Assignment Marks: 30

Instructions:

• All Questions carry equal
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as
• All answers to be written Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of

• Students should write the assignment in their own Copying of assignments from other students is not allowed.

• Students should follow the following parameter for answering the assignment

1. South Korean automotive major K ia motors is exploring the possibility of shifting its automotive plant from Andhra Pradesh to Tamil Nadu, India. Assuming that this shift does indeed happen to Sriperumbudur near Chennai, perform a Stakeholder analysis comprising

of 3 steps & outline all the processes that you shall follow as a consultant to Kia

Motors to satisfy the needs of all stakeholders.

(10 Marks)

2. Monnalisa is one the leading Italian single brand company of children’s clothes that wishes to enter India’s Retail Conduct a PESTLE analysis for Monnalisa in India & suggest  whether  Monnalisa   should  enter  India or otherwise.                                                                                                                          (10 Marks)

3. You are the Chairman of Mush Mushi Motors in Your Indian subsidiary Mush Mushi India has managed to gain only under 2% of the market share so far & Competitor brands such as Maruti & Hyundai account for 45% & 15% of the market shares respectively.
4. What turnaround strategies can you suggest to arrest the decline of revenues &

profitability   of your company?                                                                                                                                            (5 Marks)

1. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response  with  appropriate  justifications  &                                                                                                                             (5 Marks)

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