NMIMS solved assignment Management Theory and Practice June 2024

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Management Theory and Practice

Assignment Marks: 30


  • All Questions carry
  • All Questions arecompulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each Use relevant examples, illustrations as faras possible.
  • All answers to be written Discussion and group work is notadvisable.
  • Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of

  • Students should write the assignment in their own Copying of assignments from other students is notallowed.

  • Students should follow thefollowing parameterforanswering theassignment

  1. Your organization is launching a multi- vitamin capsule aimed at elderly women all over the world during covid-19 What forms of business communication tools would you select in order to successfully promote your newly launched product considering the pros & cons of each tool? Do come up with brand nomenclature and tagline too.

(10 Marks)

  1. You have been appointed as an external consultant to M/s NorthStar & Co. It has been observed that employees are currently feeling worried about their job security and are planning to leave the organization during covid-19 due to extended lockdown. You are a small & medium enterprise & have a turnover of 10 crores. What would you do to motivate & retain existing employees. Suggest at least 5 innovative approaches towards employee motivation. (10 Marks)

  1. You have decided to sell Air India to Vistara which is part of the Tata Group. Your employees are resisting this change proposed by you. Suggest at least 5 techniques to manage resistance to change. (5 Marks)

  1. b How will you initiate the change management process at Air India? (5 Marks)


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