NMIMS Management Theory and Practice Solved Assignment 2024
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practice
NMIMS Management Theory and Practice September 2020 Normal
Assignment Marks: 30
- All Questions carry
- All Questions arecompulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each Use relevant examples, illustrations as faras possible.
- All answers to be written Discussion and group work is notadvisable.
- Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of
- Students should write the assignment in their own Copying of assignments from other students is notallowed.
- Students should follow thefollowing parameterforanswering theassignment
- Your organization is launching a multi- vitamin capsule aimed at elderly women all over the world during covid-19 What forms of business communication tools would you select in order to successfully promote your newly launched product considering the pros & cons of each tool? Do come up with brand nomenclature and tagline too.
- You have been appointed as an external consultant to M/s NorthStar & Co. It has been observed that employees are currently feeling worried about their job security and are planning to leave the organization during covid-19 due to extended lockdown. You are a small & medium enterprise & have a turnover of 10 crores. What would you do to motivate & retain existing employees. Suggest at least 5 innovative approaches towards employee motivation. (10 Marks)
- You have decided to sell Air India to Vistara which is part of the Tata Group. Your employees are resisting this change proposed by you. Suggest at least 5 techniques to manage resistance to change. (5 Marks)
- b How will you initiate the change management process at Air India? (5 Marks)
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