NMIMS International Marketing Solved Assignments 2024

NMIMS International Marketing Solved Assignments 2024

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Internal Assignment Applicable for September 2020 Examination

Course: International Marketing

Assignment Marks: 30



  • All Questions carry
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection . Use relevant examples, illustrations as far as
  • All answers to be written Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of


  • Students should write the assignment in their own Copying of assignments from other students is not allowed.


  • Students should follow the following parameter for answering the assignment






  1. The concept of Management Orientations in International Marketing can be very confusing. As a consultant for International Marketing, can you please guide and explain the  orientations   to a consortium of companies?                                                                                                                                 (10 Marks)



  1. Pasta Mania, a Singapore based fast food chain plans to enter India by end of They have hired your company as the Local consultants to understand India better. Can you guide them on the cultural and social factors that they need to take care of in order to succeed in  the Indian  market?                                                                                                                                (10 Marks)


  1. These times of crisis have brought about a lot of innovation in the Most innovations have been in the context of doing things or running services without Human Touch so as to maintain Social Distancing to prevent the COVID virus from spreading.
  2. As a representative of the marketing department of your company, you would want your team to understand the adoption process of Innovations in detail before pushing one in the Can you explain the same to them with examples?

(5 Marks)


  1. Can you also explain the various adopter categories to them with examples?

(5 Marks)


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