Business Communication NMIMS Assignment Solution June 2024

Business Communication NMIMS Assignment December 2021

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication
Internal Assignment Applicable for December 2021 Examination:

Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%

1. The pandemic has forced us to switch our homes to office spaces. Besides the advantage
of comfortably working from home, this setup has posed a serious inconvenience of
blurring the boundaries between working hours and personal time. Mails, phones and
meetings at odd hours have devoured the personal boundaries. Like so many other people,
Amaan is also a victim to this situation. As a single parent and a son to an ailing mother,
he often is at the edge of breaking point due to this setup. Being the team leader, his major
task is to communicate with the team members and coordinate between his team and the
higher management. Most of his time is spent conducting meetings, explaining tasks to
his team members, coordinating with the management and sometimes even
communicating with the overseas clients which usually occurs at odd hours usually after
midnight. This has been a continued practice for more than a year and a half. Amaan has
decided to write a letter to the senior management to persuade them to make strict
guidelines for employees, regarding the office communication, which should occur
between 9am and 7 pm unless there is an emergency/ international caller to attend to.
As Amaan, write a persuasive letter to the management. (10 Marks)

2. Write a brief introduction about the communication etiquette to be observed in business
writing and rewrite the given sentences following the communication etiquette
a. You are not allowed to attend the conference as you did not register before the due date.
b. All the employees can bring their wives for the Golden Jubilee Celebration of the
organization.
c. Two people attending the conference from our company will be the Asian Manager and
the old accountant.
d. An efficient salesman can easily convince his clients.
e. Despite his walking disability, John is the most eligible candidate for the post.
f. Do not expect a refund for returning the damaged goods.
g. There are several errors in the mails drafted by you
h. We need to recruit more manpower in order to complete the project within the given
deadline.
(10 Marks)

3. Mountains and Dunes a travel company created an attractive and illustrative brochure for
its prospective customers. However, an insensitive content writer created the following
content which was sure to crash the business.
Come and explore the undiscovered India with us. We provide an excellent service to all
those travelling with us. Our special customers staying in seven-star accommodations
are treated as kings. If you are one such privileged customer, our staff will be available
to you 24x 7. Men would fall in love with the adventurous treks and camps we provide.
Mountains and Dunes cares about women and children too. It brings to you the freedom
of cooking your meals anytime of the day in the state of art kitchens attached with every
accommodation that we provide. So come enjoy and feel at home with Mountains and
Dunes. Remember we choose the best locations for you. You will surely enjoy our
services. Though our rates are a relatively high but it is justified with the class of tourists
we cater to. Bag packers are not out clients. Remember- we are a class apart and so are
our clients.

a. What are the supposedly inappropriate elements in the paragraph written by the content
developer? (5 Marks)

b. How would you rewrite the paragraph if you were given the task of editing the paragraph?
[Hint: arrangement of lines, use of proper language
(5 Marks)
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