Description

MBA Project Marketing Management

For December cycle 2023

The project report will be evaluated on the following criteria.

1 Clarity of objectives scope and coverage 10

2 Study methodology for data collection 20

3 Analysis of data, tools and techniques 15

4 Understanding of the subject and conceptualization of the Key areas. 10

5 Innovative techniques/approach to problem scheme 15

6 Conclusions drawn 10

7 Recommendations, usefulness implementation scheme 10

8 Linking of recommendations to the objectives 5

9 Bibliography 5

TOTAL Marks : 100

Additional information