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Explore the all the nmims asignments for 1st Semester solution for below courses for December 2025 Cycle
MBA in Marketing Management
MBA in Business Management
MBA in Financial Management
MBA in Human Resource Management
MBA in Operations and Data Sciences Management
Marketing Management Assignment Solution
Q1 A mid-sized fast-food chain is struggling to compete with larger brands and new
entrants in a highly saturated market. Customer feedback indicates that while the food
quality is acceptable, the brand lacks a unique identity and customer loyalty is low.
The management is considering various differentiation strategies—product
innovation, superior service, unique delivery channels, staff training, and brand image
enhancement—to create a sustainable competitive advantage and attract new
customer segments. How should a mid-sized fast-food chain apply differentiation
strategies to stand out in a saturated market, using the concepts of product, service,
channel, people, and image differentiation? Recommend a comprehensive approach
and justify your choices based on the scenario.
(10 Marks)
Q2 (A) Coca-Cola, long associated with sugary soft drinks, faced declining sales due to rising
health concerns and stricter regulations on sugar content. The company responded by
diversifying its product portfolio to include bottled water, teas, and low- or zerocalorie beverages, and reformulated existing products. As a marketing strategist, you
are tasked with evaluating whether Coca-Cola’s strategic adaptations have been
comprehensive and sustainable in maintaining its market leadership. Evaluate the
effectiveness of Coca-Cola’s adaptation strategy in response to increasing health
consciousness and regulatory pressures. Critique the company’s product innovation
and marketing diversification, and assess whether these changes sufficiently address
both consumer demands and competitive threats in the beverage industry.
(5 Marks)
Q2 (B) Starbucks transformed from a single coffee bean store in Seattle to a global brand by
integrating premium products, a unique café experience, and a powerful brand
identity. The company’s strategy included sourcing high-quality beans, creating a
welcoming environment, and building an emotional connection with customers
through its iconic branding. As Starbucks continues to innovate, it faces challenges
from emerging competitors and changing consumer preferences. Assess the
effectiveness of Starbucks’ integrated approach to products, services, and branding in creating exceptional customer value. In your evaluation, consider how the interplay of
high-quality products, personalized service, and a strong brand identity contributed to
Starbucks’ global expansion and customer loyalty. What potential improvements or
alternative strategies could further enhance its competitive advantage?
