PGDBM ( Retail Management )

Highlights:

  • This 2-year program enables you to integrate concepts of general management with the principles of retail management
  • Learn the fundamentals of business management with a special focus on retail management
  • Identify various activities involved in the retail sector
  • Recognise the integral role of logistics and supply chain management and the importance of governance along with the risk in the organised retail sector
  • The program helps you understand the financial and cost implications in the retail sector
  • Implement decisions pertaining to store location and its design

Outcomes:

  • Identify issues and devise solutions in the retail management sector
  • Be adept in planning, evaluating, building and selecting channels for retail distribution
  • Effectively manage channels for retail and build retail marketing strategies
  • Understand the management of shops or big malls and the intricacies involved in their day to day activities
  • Develop a marketing plan for new or existing products or services by integrating marketing concepts, strategies, research, and distribution principles for retail.
  • Manage retail store operations and inventory systems

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