NMIMS solved assignment Business Communication 2024
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Business Communication
Assignment Marks: 30
Instructions:
- All Questions carry equal
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as
- All answers to be written individually. Discussion and group work is not
- Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from other students is not
- Students should follow the following parameter for answering the assignment
- The 3 elements of written communication are effective words, sentences and paragraphs. Explain the concepts of:
- Denotative and Connotative words with examples
- Different sentence lengths and when you should use them
- 3 elements of a paragraph with an example
(10 Marks)
- com is an online apparel store. You are the Online Customer Service Manager. A disgruntled customer has written a rude email complaining that the silk blouse she purchased a month ago has torn and shrunk, after just machine-washing it once. Your website clearly mentions that delicate materials like silk can only be hand- washed. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email. (10 Marks)
- Digital communication technologies are changing the face of business communication. Explain:
- Engaging content for Social Media (5 Marks)
- Pros and cons of Instant Messaging (5 Marks)
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