NMIMS Consumer behavior Solved Assignment April 2024

NMIMS Consumer behavior Solved Assignment April 2024

NMIMS Consumer behaviour Solved Assignment September 2020 Normal

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for September 2020 Examination

Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
 Students should write the assignment in their own words. Copying of assignments
from other students is not allowed.
 Students should follow the following parameter for answering the assignment
questions.

1. Enumerate the steps in a consumer’s decision-making journey for the following
situations.
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for September 2020 Examination
A) You have decided to run the marathon next year and have started diligently training for
it. You think investing in a high-end fitness band will keep you motivated and help
you monitor your progress. Being a complete newbie to fitness, you don’t have much
of an idea about brands, features, pricing, important criteria, etc.
B) You currently use Saffolo cooking oil since you saw your mother using it too. After
years of using Saffolo, your needs have changed. With the recent trend of healthy,
cold-pressed, organic cooking oils you decide to switch to another brand.
(10 Marks)
2. What is Innovation Adoption? Who are the different adopter categories as per the
Innovation Adoption Curve? What are the 5 product features that affect adoption of an
innovative products, explain with examples. (10 Marks)
3. In context of Consumer Learning, explain the following behavioural theories:
a. Classical Conditioning (5 Marks)
b. Instrumental Conditioning (5 Marks)

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