Business Communication NMIMS Assignment solution 2024

Business Communication NMIMS Assignment solution 2024

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Communication

Business Communication NMIMS Solved Assignment September 2020

Assignment Marks: 30


  • All Questions carry equal
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as
  • All answers to be written individually. Discussion and group work is not
  • Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.


  • Students should write the assignment in their own words. Copying of assignments from other students is not
  • Students should follow the following parameter for answering the assignment


  The 3 elements of written communication are effective words, sentences and paragraphs. Explain the concepts of:

  1. Denotative and Connotative words with examples
  2. Different sentence lengths and when you should use them
  3. 3 elements of a paragraph with an example

(10 Marks)


  1. com is an online apparel store. You are the Online Customer Service Manager. A disgruntled customer has written a rude email complaining that the silk blouse she purchased a month ago has torn and shrunk, after just machine-washing it once. Your website clearly mentions that delicate materials like silk can only be hand- washed. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email. (10 Marks)


  1. Digital communication technologies are changing the face of business communication. Explain:
  2. Engaging content for Social Media (5 Marks)


  1. Pros and cons of Instant Messaging (5 Marks)


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