NMIMS Solved Assignment e-Business April 2024

NMIMS Solved Assignment e-Business

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: E-Business
Internal Assignment Applicable for April 2024 Examination
Assignment Marks: 30
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other students is not allowed
 Students should follow the following parameter for answering the assignment questions
Q1. Suppose you are hired as a business consultant by DMart ready retail store to assess the potential advantages of shifting from a traditional brick-and-mortar store to an e-business model. Drawing from your expertise, outline the benefits and obstacles that come with e-business in the retail sector, as well as the impact it has on customer experience, sales, and profitability. Additionally, provide insights into the essential strategies the retail store should embrace to execute a successful transition to an e-business model, including potential risks and limitations associated with e-business in the retail sector, along with recommendations for mitigating those risks and challenges. (10 marks)
Q2. Being an e-business organization, the acquisition of customer data is crucial for gaining insights into your target audience and enhancing marketing strategies. Explore diverse approaches to gathering customer data online and provide concise explanations for at least five of such methods. Additionally, your list of methods should encompass both passive (minimum 2) and active (minimum 2) data collection techniques while also taking into account the ethical considerations associated with each data collection method used by the e-business companies. (10 marks)
Q3. Let us suppose you have been hired by a quick commerce startup promising delivery to customers within minutes as an operations consultant to enhance their business productivity. To enhance the effectiveness of their operations, you decided to explain to the management the concepts of e-SCM and e-CRM that can be potentially useful for them.
a) Explain how implementing e-SCM can help the startup to manage its supply chain more efficiently and effectively while implementing e-CRM can help the startup company to better understand and serve its customers. (5 marks)
b) Explain how the quick commerce startup can integrate e-SCM and e-CRM to create a more efficient and customer-centric business model. (5 marks)

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