NMIMS Marketing of financial services solutions April 2024
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NMIMS Marketing of financial services solutions April 2024.
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing of Financial Services
Internal Assignment Applicable for April 2024 Examination
Assignment Marks: 30
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other students is not allowed
Students should follow the following parameter for answering the assignment questions.
Q.1) Develop a services marketing mix for a credit card company of your choice. (10 Marks)
Q.2) Elaborate on the concept of Online Marketing for financial services and its transformative impact on the sale of financial products and services in India. Also, provide an example of a financial services company that has effectively leveraged online marketing. (10 Marks)
Q.3) As a Financial Planner, you have been consulted by Ravi Sharma, a 32-year-old professional working in the media industry with an annual income of Rs. 20 lakhs. His wife, Neha is 30 years old and currently a homemaker. They have a 3-year-old daughter named Riya. Ravi and Neha seek your expert assistance to make informed financial decisions. You may make reasonable assumptions to further elaborate on your recommendations.
a) Ravi wants to buy a pure risk life insurance cover. He is confused whether he should buy a ULIP or a Term Plan. Recommend the product best suited for him giving valid reasons. (5 Marks)
b) Ravi is contemplating the idea of purchasing a holiday home by liquidating his retirement savings and taking a home loan for the next 10 to 15 years. He is seeking your opinion on whether this strategy aligns with his Retirement Plan. Kindly offer your expert advice and recommendations. (5 Marks)