NMIMS Marketing Management Assignment Solution April 2023

50% Off

NMIMS Marketing Management Assignment Solution April 2023


NMIMS Marketing Management Assignment Solution April 2023



NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for April 2023 Examination
Assignment Marks: 30

 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

1. Mr. James is planning to buy a new house in a good locality. He has lived all his life on rent
and this is the first time he will be buying a house. He has two kids Alan and Sia, his wife
is a homemaker. Mr. James has a lot of friends in the current society but it doesn’t have a
garden, safety devices, or security. James has made professional progress so the budget is
not a constraint. According to you, what are the various factors that will influence James in
buying a house? (You can make certain assumptions) (10 Marks).

2. Explain the buyer decision process that you think James will have to follow to purchase his
dream house. (10 Marks).

3. a. Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from Amazon. Alexa
is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming
podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-time
information, such as news. Alexa can also control several smart devices using itself as a
home automation system. Explain the adoption process that Mr. James will go through who
has no idea about Alexa. (5 Marks)

3. b. Take any product category of your choice and explain various product positioning strategies
used by all the competitors in the selected category. (5 Marks).


Additional information

Solution Type

Normal, Customize


There are no reviews yet.

Be the first to review “NMIMS Marketing Management Assignment Solution April 2023”

Beware of other fake website similar to our website name

Need Help? Chat with us