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NMIMS Customer relationship management assignment June 2024


NMIMS Customer relationship management assignment June 2024



NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Enterprise Resource Planning
Internal Assignment Applicable for June 2024 Examination
Assignment Marks: 30
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.
 Assignments would be sent for plagiarism detection. In case two or more students obtain a similarity index greater than 10%, all concerned students would be awarded ZERO marks
Read the case study – ‘SynGenta Pharma experiences ERP troubles’ and answer the following questions: https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1697870452rFTlm.pdf

1. Explain the reasons for SynGenta Pharma moving from the legacy system to the new ERP environment. Was the timing of this decision correct? (10 marks)
2. Analyze the reasons for the failure of the ERP implementation from a risk management perspective. (10 marks)
3. Keeping the above case as a reference, a. Compare and contrast between On-Premise vs. On-cloud ERP deployment. (5 marks) b. Integration of Supply Chain Management (SCM) with the ERP. (5 marks)

Additional information

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