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Brand Management Solved Assignments June 2024

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NMIMS Brand Management Solved Assignments June 2024

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Description

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for June 2024 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other students is not allowed
 Students should follow the following parameter for answering the assignment questions
Case:
Bella, a passionate plant lover, is embarking on a new venture that celebrates the beauty and
tranquility of nature. Her start-up, “Bella’s Botanical Haven,” will offer a wide range of indoor
and outdoor plants, along with expert gardening advice, workshops, and an online plant care
community. Bella aims to create a haven where plant enthusiasts can thrive, connect, and
cultivate their green thumb.
Bella has planned the following for her business:

Interactive Plant Care App:
Bella’s Botanical Haven will feature an interactive mobile app that allows users to identify
plants, receive personalized care instructions, and track their plant growth over time.
Virtual Garden Design Studio:
The platform will offer a virtual garden design tool that helps users plan and visualize their
dream gardens, complete with plant recommendations and layout options.
Plant Subscription Boxes:
Bella’s Botanical Haven will introduce subscription-based plant boxes, where users receive a
curated selection of plants, plant care essentials, and gardening accessories delivered to their
doorstep regularly.
Sustainable Practices:
The brand will emphasize on eco-friendly and sustainable gardening practices, promoting the
use of organic fertilizers, composting, and reducing plastic waste in plant care.
Botanical Events and Workshops:
Regular botanical events, workshops, and guided garden tours will be organized to bring
together plant enthusiasts, share knowledge, and foster a sense of community.
1. You have been selected as a brand in charge of the business and you have been given a task to work on brand elements including brand name. Bella has an open mindset for changing the name if that works for the business. Explain and elaborate on various types of Brand elements that you will suggest for the business. (10 Marks)
2. Explain various ways through which you will leverage secondary brand association for the business. (10 Marks)
3. As a brand in charge of the business, explain your concepts on branding with example to Bella:
a. What are the various things that can be branded, explain with special reference to business. (5 Marks)
b. What are the major brand challenges in contemporary times? (5 Marks)
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