NMIMS Solved Assignment Consumer Behaviour 2024

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Consumer Behaviour

Assignment Marks: 30


  • All Questions carry equal
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as
  • All answers to be written individually. Discussion and group work is not
  • Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of
  • Students should write the assignment in their own words. Copying of assignments from other students is not
  • Students should follow the following parameter for answering the assignment questions.





  1. Enumerate the steps in a consumer’s decision-making journey for the following situations.


  1. You have decided to run the marathon next year and have started diligently training for it. You think investing in a high-end fitness band will keep you motivated and help


you monitor your progress. Being a complete newbie to fitness, you don’t have much of an idea about brands, features, pricing, important criteria, etc.

  1. You currently use Saffolo cooking oil since you saw your mother using it too. After years of using Saffolo, your needs have changed. With the recent trend of healthy, cold-pressed, organic cooking oils you decide to switch to another

(10 Marks)



  1. What is Innovation Adoption? Who are the different adopter categories as per the Innovation Adoption Curve? What are the 5 product features that affect adoption of an innovative products, explain with (10 Marks)


  1. In context of Consumer Learning, explain the following behavioural theories:



  1. Classical Conditioning (5 Marks)



  1. Instrumental Conditioning (5 Marks)



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