Strategic Management NMIMS Assignment Solution December 2023

Description

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2023 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.
1. You are the CEO of a bank which sustaining continuous loses in its insurance business although your company has a large bank of customers. What according to you could be the problem and what solutions would you suggest to the board?
Create a strategic plan to rebuild your business, Do you think retrenchment could be a strategic option? Justify your answer. (10 Marks)

2. The Pro Kabbadi League PKL is India’s leading kabaddi league but is struggling with sponsorship. What could be the reasons for this lack of sponsor interest? What strategies would you recommend to the league management if you were its strategy consultant? (10 Marks)
3. WPP became a global advertising bemouth because of a relentless acquisition’s strategy. This has led to its global dominance in such a scenario.
a. If you were an owner of a small full-service advertising agency what strategies would you adopt to compete. (5 Marks)
b. Analyze the state of India’s advertising industry and what the industry needs to do to evolve going forward in this highly competitive technology driven industry which is dominated by a few global giants.
(5 Marks).
***********************************************************************************************

Additional information