NMIMS Marketing Management Assignment Solution September 2022

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NMIMS Marketing Management Assignment Solution September 2022

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NMIMS Marketing Management Assignment Solution September 2022

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NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Marketing Management

Internal Assignment Applicable September 2022 Examination

  1. Car zero is a car rental service it wants to target consumers who wish to buy a vehicle and suggest renting as an alternative. The company sees an opportunity in this consumer segment. The company has approached you, a marketing consultant for advice on devising a marketing plan. What would you advise? Create a marketing plan using the 4P’s model. (10 Marks)

You are the marketing director of Hockey India Hockey has been a national sport but despite being a reasonably popular sport fan engagement in the sport is much less. How would you generate consumer interest in Hockey and the Hockey India league? Create a marketing plan for using the marketing mix principles. (10 Marks)

  1. You are the marketing director for AMZ movies. Your company owns two theatres in your city. In a post pandemic scenario how do you attract viewers back to the theater?.
  2. Plan a communication plan using the communication mix (5 Marks)
  3. b. Which tool do you think would be more appropriate for retail audience? (5 Marks)

NMIMS Complete solved assignment available for session September 2022,

Last date is 29th August 2022.

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