NMIMS Marketing Management Assignment Solution December 2023

Description

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for December 2023 Examination
Assignment Marks: 30

Q.1: Prepare an appropriate Segmentation & Targeting strategies related to the product of High-End Gaming Laptop. Justify your answer with appropriate justifications. (10 marks)
NMIMS
Q.2 One Plus after being successful in the mobile market is now planning to sell refrigerators in the market and is ready to make a sizeable investment to compete with the market leaders. The company has planned to name it as Cool Plus. It has limited idea around the product and wants to understand the same through levels of product. As a product in charge, explain all the levels of product for the product refrigerator Cool Plus. (10 marks)
Q.3 Read the case & answer the questions based on the case: The Aditya Birla Group has announced a foray into the premium casual dining space in collaboration with chef restaurateur Rahul Akerkar. The group’s hospitality arm housed under Aditya Birla New Age (ABNA) will build premium casual dining restaurant chains across India. The vision is to build the best F&B brands with a clear focus on both quality & value for customers. The company is aiming to launch the first restaurant in Mumbai. Based on the above information answer the following:
a) As a consultant to Aditya Birla New Age (ABNA), suggest suitable steps involved in new product launch. (5marks)
b) Recommend appropriate advertising strategy for launch focusing on appropriate message decisions & specific media vehicles (combination of media vehicles is expected including social media). (5marks)

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