NMIMS Marketing Management Assignment Solution April 2022

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NMIMS Marketing Management Assignment Solution April 2022


NMIMS Marketing Management Assignment Solution April 2022



NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for April 2022 Examination
Assignment Marks: 30

 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

  1. The concept of reserving an Ola Scooter by paying ₹499 means that customer will be first
    in line to purchase it when the company announces its deliveries. The company also gives
    an option to cancel and get a refund anytime. Based on the statement, plan an appropriate
    Segmentation, Targeting for Ola Scooter considering the profile of the Indian consumer.
    (10 Marks)
  2. After PUBG Mobile reentered the Indian market in the form of Battlegrounds Mobile
    India, ByteDance may be attempting something similar with TikTok. ByteDance has
    applied for a new trademark having ‘TickTock’ as the wordmark with the Ministry of
    Commerce & Industry. Suggest a suitable promotion mix for ‘TickTock’
    (10 Marks)
  3. Read the case & answer the questions based on the case:
    Britannia Marie Gold is facing severe competition in the markets where they were
    leaders. Due to entry of new players, the company has witnessed a decline in sales. The
    Marketing head has called for meeting along with the Brand Management team to discuss
    the way out to face the increasing competition.
    a. What Line extension strategies would you suggest to counter the competition? Justify
    your answer. (5 Marks)
    b. Suggest an appropriate promotion mix for Britannia Marie Gold. (5 Marks).

Additional information

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