NMIMS Consumer behaviour Solved Assignment June 2023

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NMIMS Consumer behaviour Solved Assignment

1. Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a
Home Theatre System explain how what are the Rational and Emotional Motives for
purchasing SONY or BOSE Home Theatre System.

You want to purchase a washing machine. With reference to this explain what is Total
Set, Awareness Set, Consideration Set, Choice Set before making the final choice of
the washing machine that you and your family desire to have/ own and use.
(10 Marks)
3. Answer the following:
a. What is acculturation? Give 5 product or services that the Indian consumer has adopted
for their regular consumption as a result of Acculturation. (5 Marks)
b. Fear and Optimism / Positivity drive consumer behaviour. Give 2 examples for fear and
2 examples of optimism / positivity has been used to drive customers to either buy
certain products or stop them from buying certain products / services.

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