Brand Management Solved Assignments April 2023

Description

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for April 2023 Examination
Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

1. Sakshi has started her new business of selling pickles in Mumbai. There is no name to the
brand as the same is sold in plastic jars available in the market. General customers remember
the brand as Sakshi Tai’s (Sister) pickles. There is a continuous demand for the product and
the total sales have touched 40 lakhs in 2021. You get to know about this and you want to
offer help to Sakshi in creating brand elements for the pickles. Explain and elaborate on
various types of Brand elements that you will suggest for the pickles. Also, explain the
criteria for choosing brand elements. (10 Marks)

2. Sakshi is super impressed with your idea of Brand elements. You have also explained to her
that a sustained effort in branding will make the brand work. She wants to understand
various factors responsible for Brand Challenges. As a consultant, explain the same for the
pickles that she is selling. (10 Marks)

3. a. Sakshi’s business has grown after your recommendation and suggestion. She has now
planned to extend the market beyond pickles with the same name. She is planning to launch
Papad, Chocolates, Pav Bhaji Masala, and Khakhra. Select the product categories that you
will suggest Sakshi for Brand Extension and explain various advantages of Brand Extension
that would be suitable to Sakshi for the selected products. (5 Marks)

3. b. Select the unrelated product categories from the list and explain various disadvantages of
Brand Extension that would be applicable. (5 Marks)

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