Digital Marketing NMIMS assignment June 2023

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Digital Marketing NMIMS assignment June 2023




Digital Marketing June 2023
A small business owner is trying to decide how to allocate their marketing budget for the
coming year for M/s Fresh Blossom. The company deals with selling flowers to the final
customers. They have 50+ retail stores in major cities. The company specializes in imported
They have historically relied on traditional marketing methods, such as print ads in local
newspapers and flyers distributed in the community. However, they’ve been hearing a lot about
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
Procedure / Steps 60%
Correct Answer &
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Digital Marketing
Internal Assignment Applicable for June 2023 Examination
the benefits of digital marketing, and are considering shifting some of their marketing budgets
to digital channels.
1. The owner wants to understand the interaction points of the Marketing and Consumer
Funnel stages so that he can take appropriate decisions for the organization. (10 Marks)
2. Explain 6S Digital Marketing Implementation Strategy for Fresh Blossom. (10 Marks)
a. What are some of the key differences between traditional and digital marketing, and
how might these differences impact the small business owner’s decision? (5 Marks)
b. What are the various social media platforms that you will use to promote Fresh
Bloom? Explain the same with reasons.

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