NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for December 2022 Examination
Assignment Marks: 30

 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
 Students should follow the following parameter for answering the assignment questions
Note: This assignment is application based, you have to apply what you have learnt in
this subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the answers
appear directly in the textbook chapters but are based on the content in the chapters,
directly or indirectly.

1. Go through the Management Discussion and Analysis Section of the Annual Report
(2020-21) of any ONE listed company (refer to: top 200 companies by turnover – NSE
or BSE List). Under Enterprise Risk Management, identify one economic risk and one
risk related to Covid 19 Pandemic. Explain and analyse in your own words, what
according to the company are the,

a) impacts of these risks on business and
b) what is the mitigation strategy identified & developed by the company to manage these
(10 Marks)
2. From the Sustainability Report of any one listed company from across the globe, select
any ONE social initiative adopted and practiced by the company. Explain in your own
words the following;

(i) the purpose of the initiative – its ethical foundation
(ii) the modality/process of how the initiative is practiced and delivered
(iii) what are the outcomes/impacts expected and whether they are measured,
monitored and reported clearly
(10 Marks)

3. a. Are you aware that you are being tracked and watched while you are surfing the net. The
advertisers observe your surfing behavior and accordingly target their ads at you. You
end up exposing your supposed needs unawares as someone is stealing data about your
online surfing patterns. This kind of tracking and placing ads in the surfer’s path is
known as contextual targeting. What is the inherent moral issue here? Why is it an
issue? What does law say about it. (5 Marks)

3. b. Marketer’s say prohibition of tracking takes away the marketer’s legitimate right to
study consumer behavior. Which side do you agree with and what are your two reasons
for doing so? (5 Marks)


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