PGDBM ( Retail Management )

Highlights:

• This 2-year program enables you to integrate concepts of general management with the principles of retail management

• Learn the fundamentals of business management with a special focus on retail management
• Identify various activities involved in the retail sector
• Recognise the integral role of logistics and supply chain management and the importance of governance along with the risk in the organised retail sector
• The program helps you understand the financial and cost implications in the retail sector
• Implement decisions pertaining to store location and its design

Outcomes:

• Identify issues and devise solutions in the retail management sector
• Be adept in planning, evaluating, building and selecting channels for retail distribution
• Effectively manage channels for retail and build retail marketing strategies
• Understand the management of shops or big malls and the intricacies involved in their day to day activities
• Develop a marketing plan for new or existing products or services by integrating marketing concepts, strategies, research, and distribution principles for retail.
• Manage retail store operations and inventory systems