NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Fundamentals of Big Data & Business Analytics
Internal Assignment Applicable for September 2020 Examination
Assignment Marks: 30
- All Questions carry equal marks.
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
- All answers to be written individually. Discussion and group work is not advisable.
- Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
- Students should follow the following parameter for answering the assignment questions.
- What is meant by Big Data in the retail sector. Mention the 7 ‘V’ s of Big Data, and provide an example for each of them. (10 Marks)
- A leading retail chain is facing a consistent decline in their sales and net margin. They hire a management consulting firm to ascertain the reason behind it and suggest corrective actions. The management consultant advises lack of analytics implementation as the primary reason for sagging sales and negative net margin. The retail chain now wants to engage an IT consulting firm to suggest them a roadmap toward implementation data analytics in their organization. How can the retail chain leverage the power of descriptive and diagnostic analytics to derive insights into what happened in the past and the reasons behind it? How the retail chain can move up the analytics value chain and leverage the advantages of Predictive and Prescriptive analytics to derive valuable insights into future strategies.
- HP launched a new touch-screen laptop which had a tremendous rise in their sales on the first day of launch on Amazon breaking the records of Dell and Apple. Assume you have been hired as a data analytics consultant by one of HP’s competitors.
- Identify social media analytics tools that can be deployed to understand consumer behavior and trends. (5 Marks)
- Identify mobile analytics approaches and tools that can be deployed to understand and leverage mobile usage behavior. (5 Marks)
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